For a brand like Skippy, already familiar in many Filipino households, the challenge isn’t awareness; it’s staying engaging.
In August 2024, the goal was simple: remind people why they love the brand, but in a way that feels fresh, interactive, and worth talking about.
That meant going beyond the shelf and into real-life experiences.
Turning a Mall into a Playground
At the heart of the campaign was the “Skippy, Set, Go!” activation at SM Mall of Asia.
Instead of a typical brand setup, the space was transformed into a lively, family-friendly playground designed to bring the brand to life.
Over four days, families were invited to interact with Skippy in ways that felt playful and memorable:
- Fast-paced games like Peanut Butter Bites Blitz and Snack Smash
- A Sweet Treats Station where visitors could get creative with snacks
- Open, activity-driven spaces that encouraged participation, not just observation
The idea was simple: make Skippy part of a fun, shared experience and not just something you pick up at the grocery.
Making Sure the Story Travels
A great event only goes so far if people don’t hear about it.
To extend the impact beyond the mall, we focused on making the activation as visible as it was engaging.
The approach centered on:
- Targeted media outreach to ensure coverage from platforms that resonate with Filipino families
- Clear, relatable storytelling that positioned Skippy as a brand tied to everyday moments—not just products
- Hands-on media management to make it easy for the press to attend, experience, and cover the event
It wasn’t about overcomplicating the message; it was about making it easy to pick up and share.
By the Numbers
Here’s what the campaign delivered:
- Thirty-two (32) media features across online and print
- Coverage from top-tier publications in lifestyle and news
- Strong media turnout during the activation
- Increased visibility during and after the 4-day event
The result: an on-ground activation that didn’t stay on-ground. It carried through into meaningful media exposure.
More Than Just Foot Traffic
Mall activations can easily become forgettable if they’re purely experiential.
What made this one different was the balance between experience and amplification.
Families got to engage with the brand in a fun, tangible way, but at the same time, media coverage helped extend that experience to a much wider audience.
That combination reinforced what Skippy already stands for: something familiar, enjoyable, and part of everyday family moments.
Key Takeaways
- Experiential campaigns work best when paired with strong media amplification
- Simple, relatable concepts often outperform overly complex ideas
- Media presence can extend the life of short-term activations
- Family-oriented storytelling strengthens emotional connection
- Visibility isn’t just about scale—it’s about relevance
Looking Ahead
As brands continue to compete for attention, creating experiences is no longer enough—you have to make sure those experiences travel.
This campaign shows that when execution and storytelling work together, even a short activation can leave a lasting impression.
If you’re looking to create campaigns that people experience—and talk about—contact our expert team by sending a message to info@uniquecornpr.com to get started.