Supporting Workplace Mental Wellness Across Asia: How Uniquecorn Strategies Strengthened MindFi's Regional Visibility
As conversations around workplace wellbeing and mental health continue to grow across Asia, companies are increasingly recognizing the importance of creating healthier and more supportive work environments.
MindFi entered the space with a mission to make mental wellness more accessible, proactive, and culturally relevant for employees across APAC markets. The platform provides organizations with digital mental wellness programs, coaching, assessments, and self-guided tools designed to support employee wellbeing at scale.
Uniquecorn Strategies has been working with Singapore-based MindFi as its Agency of Record since August 2021, supporting the company's visibility efforts across Singapore, Southeast Asia, the US, and the UK through strategic PR and media engagement initiatives.
Building Visibility Around Workplace Mental Health
The campaign focused on positioning MindFi as a credible and approachable mental wellness platform within the growing workplace wellness and HR technology industry.
The approach included:
- Press release development and distribution
- Interview pitching and executive profiling
- News jacking opportunities tied to workplace wellbeing and mental health conversations
- Strategic media outreach across regional and international markets
- Storytelling centered on workplace wellbeing, accessibility, and preventive mental health support
Rather than focusing purely on corporate wellness trends, the messaging emphasized employee well-being, healthier workplace cultures, and the importance of localized mental wellness support across Asian markets.
Strengthening Awareness Through Thought Leadership
One of the campaign's key priorities was helping MindFi strengthen its visibility as a trusted voice within the workplace wellness and HR technology ecosystem.
Media interviews and feature stories allowed the company's leadership to share insights on employee burnout, workplace mental health, and the need for culturally relevant wellbeing programs tailored for Asian audiences. Funding announcements and company milestones also helped reinforce MindFi's growth within the regional startup ecosystem.
By combining education-driven storytelling with strategic media visibility, MindFi was able to strengthen its presence across business, startup, technology, and wellness conversations.
By the Numbers
Here's what the campaign achieved:
- 1,000+ published articles generated across Singapore, Southeast Asia, the US, and the UK
- Media coverage generated around MindFi's US$750,000 pre-seed funding round
- Media coverage generated around MindFi's US$2 million seed funding round
- Founder visibility supported through interviews and thought leadership opportunities
- Media visibility generated across startup, technology, business, and wellness publications
The campaign also generated visibility from publications including CNBC Asia, The Straits Times, The Business Times, and TechCrunch, among others.
These efforts helped reinforce MindFi's visibility within the growing conversation around employee wellbeing and workplace mental health innovation across the region.
More Than Just Wellness Conversations
What made the campaign effective was its ability to make conversations around mental wellness feel more approachable, actionable, and relevant for modern workplaces.
Instead of focusing purely on mental health statistics or corporate wellness trends, the campaign emphasized accessibility, prevention, and culturally relevant support systems for employees across Asia. This helped broaden conversations around workplace wellbeing beyond traditional HR discussions.
That balance between innovation, empathy, and accessibility became one of the campaign's strongest strengths.
Key Takeaways
- Thought leadership strengthens credibility within emerging wellness sectors
- Founder visibility helps humanize conversations around mental health
- Strategic storytelling supports awareness around workplace wellbeing
- Localized messaging creates stronger relevance across APAC audiences
- PR visibility helps position startups as trusted industry voices
Looking Ahead
As workplace wellbeing continues becoming a larger priority for organizations across Asia, the focus remains on building conversations and solutions that make mental wellness more accessible, proactive, and culturally relevant for employees and businesses alike.
If your brand is looking to strengthen visibility through strategic storytelling and media engagement, send us a message at info@uniquecornpr.com.